Joe Posnanski of Sports on Earth reminds us that NBC is not programming to sports fans--key quote: "There’s a good argument to be made that networks and corporations should pay utmost heed to what their diehard customers want, rather than just be blandly generalist. If you make your most loyal customers happy, they’ll stick with you during down periods, providing you a solid customer base. But the Olympics are absolutely not the time to make that argument. There are no loyalist Olympic fans. This is an event that comes around every two years, featuring sports that, in any other context, no one cares about. There is no solid customer base. Everyone’s just dabbling, so NBC is selling accordingly. The Olympics are a two-week episode of the “Today” show, pitched at that level and sold accordingly. It’s the only way to do it." And he also reminds us that only a small subset of the Internet is on Twitter--and that there are still 18 percent of Americans with no access to the net at all (and adds that he's not happy with NBC, either, but he's not the audience): http://sportsonearthblog.com/2012/07/31/nbc-is-ignoring-twitter-diehards-and-rightfully-so/
-- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
