This is only about the e-mail address, but there are other fields with
placeholder text. Should those also have their placeholder text removed?
Note that the secondary "confirm your password" entry box does not have
a separate label. We also use placeholders in the pay-ui design, without
associated labels for entries. Should this bug affect pay-service as
well with us changing the UI there to match what we do here?

E-mail address:
        placeholderText: i18n.dtr(rootFlickable.domain, "example: 
[email protected]")

2FA code:
        placeholderText: i18n.dtr(rootFlickable.domain, "2-factor device code")

Name:
        placeholderText: i18n.dtr(rootFlickable.domain, "First and last name")

Password selection on new account registration page:
        placeholderText: i18n.dtr(rootFlickable.domain, "At least 8 characters")
        placeholderText: i18n.dtr(rootFlickable.domain, "Must match the 
previous field")

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https://bugs.launchpad.net/bugs/1582309

Title:
  Example e-mail address is pointless

Status in ubuntuone-credentials package in Ubuntu:
  In Progress

Bug description:
  Ubuntu 15.04 r323

  0. Remove your Ubuntu One account if you have one set up already.
  1. In System Settings, choose “Accounts” > “Ubuntu One”.

  What you see: A dialog with an e-mail address field containing placeholder 
text:
  “example: [email protected]”

  What you should see: No such placeholder text.

  Placeholder text is a bad idea in general, because it’s easily confused with 
actual field contents, because you can’t check it once you’ve entered anything, 
and because it can make the field look disabled.
  <https://www.nngroup.com/articles/form-design-placeholders/>
  <http://baymard.com/blog/mobile-forms-avoid-inline-labels>

  And this placeholder text is particularly bad because it doesn’t tell
  anyone anything they don’t already know (nobody will not understand
  what an “e-mail address” is, but become enlightened when they see
  “example: [email protected]”), and because it’s present only for the
  e-mail address field and not the password field, strengthening the
  impression that it is actual field contents.

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