I was unable to recreate this using the Ubuntu version of unity on Xenial. Are you perhaps running unity from an upstream PPA? As each source package can install it's own apport hook its possible the hook is filing the bug about the unity project, which doesn't use LP as a bugtracker, and not about the Ubuntu unity package.
** Changed in: apport (Ubuntu) Status: New => Incomplete -- You received this bug notification because you are a member of Ubuntu Touch seeded packages, which is subscribed to apport in Ubuntu. https://bugs.launchpad.net/bugs/1532230 Title: ubuntu-bug unity no longer opens a new report Status in apport package in Ubuntu: Incomplete Bug description: Instead the user is prompted to go to the unity (ubuntu) bug page & manually open a new report. This is obviously not as useful as no info about reporting machine or env is added. Test case: in terminal ubuntu-bug unity ProblemType: Bug DistroRelease: Ubuntu 16.04 Package: apport 2.19.3-0ubuntu2 ProcVersionSignature: Ubuntu 4.3.0-5.16-generic 4.3.3 Uname: Linux 4.3.0-5-generic x86_64 ApportVersion: 2.19.3-0ubuntu2 Architecture: amd64 CrashReports: 664:1000:115:0:2016-01-07 18:53:50.853014723 -0500:2016-01-07 18:53:50.853014723 -0500:/var/crash/_usr_bin_totem-video-thumbnailer.1000.upload 640:1000:115:4137517:2016-01-07 19:56:29.543631094 -0500:2016-01-07 19:56:34.813560769 -0500:/var/crash/_usr_bin_compiz.1000.crash 600:110:115:0:2016-01-07 18:53:54.349989732 -0500:2016-01-07 18:53:54.349989732 -0500:/var/crash/_usr_bin_totem-video-thumbnailer.1000.uploaded 640:1000:115:2276497:2016-01-07 18:53:48.692774772 -0500:2016-01-07 18:53:49.692774772 -0500:/var/crash/_usr_bin_totem-video-thumbnailer.1000.crash CurrentDesktop: Unity Date: Fri Jan 8 10:06:32 2016 InstallationDate: Installed on 2016-01-07 (0 days ago) InstallationMedia: Ubuntu 16.04 LTS "Xenial Xerus" - Alpha amd64 (20160107) PackageArchitecture: all SourcePackage: apport UpgradeStatus: No upgrade log present (probably fresh install) To manage notifications about this bug go to: https://bugs.launchpad.net/ubuntu/+source/apport/+bug/1532230/+subscriptions -- Mailing list: https://launchpad.net/~touch-packages Post to : touch-packages@lists.launchpad.net Unsubscribe : https://launchpad.net/~touch-packages More help : https://help.launchpad.net/ListHelp