I agree that it’s misleading and potentially confusing to newcomers. 

ETCH sounds like a good alternative.


> On May 11, 2020, at 3:52 PM, Nick Harper 
> <nharper=40google....@dmarc.ietf.org> wrote:
> 
> I see how the name ECHO can be confusing and support renaming it. All of the 
> proposed replacement names are fine with me.
> 
> On Sun, May 10, 2020 at 12:38 PM Rob Sayre <say...@gmail.com 
> <mailto:say...@gmail.com>> wrote:
> 
> 
> On Sun, May 10, 2020 at 10:10 AM Benjamin Kaduk <bka...@akamai.com 
> <mailto:bka...@akamai.com>> wrote:
> Hi Rob,
> 
> On Fri, May 08, 2020 at 10:51:00PM -0700, Rob Sayre wrote:
> > On Fri, May 8, 2020 at 3:43 PM Benjamin Kaduk <bkaduk=
> > 40akamai....@dmarc.ietf.org <mailto:40akamai....@dmarc.ietf.org>> wrote:
> > 
> > > On Fri, May 08, 2020 at 03:38:33PM -0700, Eric Rescorla wrote:
> > > > I rather prefer ECHO.
> > >
> > > Do you have some arguments to dispel the concerns about confusion, other
> > > than
> > > your personal preference?
> > >
> > 
> > There's no confusion. I couldn't believe the issue was raised (the name
> > does not matter).
> 
> I regret to say that I completely fail to understand how you can have
> the confidence to make such a blanket statement ("there's no confusion") that
> in principle applies to all human beings, without any apparent supporting
> evidence.
> 
> I don't believe it makes sense to demand "evidence" on a completely 
> subjective issue.
> 
> As I wrote in my other email in this thread, not very many people on the 
> planet are going to need to know what this is. I haven't run into anyone 
> confused as I've worked on it, and the name was presented 6 months ago at 
> IETF 106.
>  
> If someone appears and says that they are confused, what are you
> going to tell them?
> 
> That all of the proposals collide with other meanings too (ETH, ETCH, etc). 
> This is one reason we expand acronyms on first use in IETF documents.
> 
> I don't think there's confusion here, but just preferences and annoyances. 
> The choice also doesn't matter to me.
> 
> thanks,
> Rob
> 
> 
>  
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