sent from a phone
> On 26. Jun 2018, at 13:19, Paul Allen <pla16...@gmail.com> wrote:
> 
> What you just described there sounds
> very much like my local Aldi, which most people here think of as a 
> supermarket, not a discounter.


indeed Aldi is the first (at least in Europe) to operate this way. It is not 
unlikely the discount store description in wikipedia was influenced by Germans 
https://en.m.wikipedia.org/wiki/Discount_store

and names Aldi and Lidl as examples:

“
A discount store or discount shop is a retail shop which sells products at 
prices that are lower than the typical market price.

A "full-line discount store/shop" or "mass merchandiser", such as Aldi or Lidl, 
may offer a wide assortment of goods with a focus on price rather than service, 
display or wide choice within lines. Meanwhile, a "speciality", "single line" 
or "category killer" discount store/shop, such as Toys "R" Us or Staples, may 
specialise in specific merchandise lines, relying on bulk purchase and 
efficient distribution to keep down costs.[1]

“



cheers,

Martin
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