Last year there was some discussion about Crosswire and Sword opportunities in 
social media. That discussion has produced some alpha tests of new 
applications, and I look forward to more. 


In the last week or so I had a basic epiphany about social media that is really 
below much discussion, except for the fact that the pieces are all present on 
Crosswire, but not quite put together. 


The epiphany about social media is:

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The core of all social media is plain simple URL's.
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That is, our ability to share images, music, interests, news, ideas is at it's 
core the ability to share URL's. 


What makes youtube so widely quoted in social media is that their links are 
open. I might just as easily share music from archive.org if they had a plain 
URL that would autostart the player. Archive.org doesn't autostart by default 
(you can hack to do it, but it isn't easy), so I don't share links from there 
very often. 

------

Bring it home to Crosswire:  


Crosswire is not more widely quoted in social venues because the URL's for 
sharing information aren't readily available.  


Specific examples:


1. Last year I mentioned in some forum that the web biblestudy app is easily 
hacked to be an open linking system, but it isn't simply a copy or drag the 
address bar to your social venue.   As a result, I will use more readily 
available URL's (bible.cc and biblegateway.com) because they ARE copy/paste.  I 
can hack the crosswire website URL easily enough, but it takes time, and time 
is not abundant in my world. I (and others) would link to the Crosswire Web 
Bible Study more often if it were a matter of navigating to the passage of 
interest and then copying the URL at the top of the screen. Linking drives 
awareness drives interest drives adoption drives success.  


2. There are many times I'd like to refer to the crosswire forum or developer's 
email.  On some occasions I cut/paste text or the object (URL) of interest from 
an email and put it onto social sites. Crosswire gets no real word of mouth 
advertising this way.  The forum is locked up behind a login (try linking while 
logged in then pasting when not logged in) and the email list has an archive 
method on nabble (with open URL's), but it's not easy to find it, since the 
only notices I get about nabble are mentions in passing from David Haslam when 
he refers to it.  Putting a link to it on the web or at least in  the monthly 
reminder email would make locating the nabble site much easier. That is, I 
would love to share some of the more general sword developer topics socially 
(advertising the community as well as individual topics,) but the means to do 
so is largely hidden. 

There are more opportunities like this on the site. :-)  
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