Ronald C.F. Antony wrote:



My point is, physical media is gone. So while in the case of physical media, 
one can easily (and without significant added cost) downmix an Ambisonic 
production to 5.1, 7.1, stereo, and binaural, and still ship it on the same 
media (provided one chooses Ambisonic production behind the scenes), that 
doesn't hold true in the case of electronic delivery.

This is the typical view which has been taken way too early by analysts and self-declared experts: Physical media are not "gone".

Just see any real-world statistics how the film industry is earning money. If films are sold, most people buy DVDs/BDs, not EST formats. (It's different for streamed/rent movies, see Netflix etc. Blockbuster went bust, at least the former Blockbuster...)

Music industry: The CD is in many countries still the most important format. If not, it still matters a lot, in commercial sense.

Electronic delivery: You can offer "bundles" any day.

In fact, IF surround recordings are sold (EST), mostly this will be 5.1 and 2.0. Right?

I know what you mean, but still.


Best,

Stefan
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