I would fear an "applelization" of ambisonics. Apple could impose its
own "ok" format (probably as a CAF "chunk" specification) with patents
and lock-ins, because it's a common practice in the audio industry. Not
everything in this world needs to be mainstream (but that's just my
opinion).

"Ronald C.F. Antony" <r...@cubiculum.com> a écrit :

> 
> On 3 Apr 2012, at 16:52, newme...@aol.com wrote:
> 
> > Ronald:
> > 
> >> Whiz-bang demos won't make any difference, but 
> >> adoption by Apple's iTunes Store, or something like 
> >> that would make a difference.
> > 
> > Very interesting!  Does iTunes currently support multi-channel
> > audio (other than on purchased movies)?
> > 
> > As best I can tell, they do not.  Why would they in the future?
> 
> No, currently I don't think it's officially supported, although I'm
> not sure what happens if some standard audio file with multi-channel
> layout is dropped into iTunes and the default core-audio device
> happens to be a multi-channel audio interface.
> 
> However, there are enough of the basics in Mac OS X and related Apple
> products. e.g. Logic has B-format IR files for surround reverb,
> core-audio supports multi-channel and has a standard surround panner
> that uses Ambisonic theory to achieve its task, etc.
> 
> CAF is both an open file format, future proof and extensible, etc.
> 
> In short: there are enough of the ingredients and core audio plumbing
> floating around without 3rd party solutions in Apples OS X and
> application universe that if the right people were convinced, it
> would not be a massive undertaking to get the basics going, i.e.
> something like UHJ, G-Format and 1st order Horizontal-only-B-Format
> playback in iTunes/QuickTime and production in Logic. It's something
> that could easily be done within one or two of Apples typical product
> cycles, BUT they first would have been convinced that it's worth it,
> and that isn't ever going to happen as long as any time someone might
> enquire they are going to hear an earful from purists that 1st order
> isn't good enough and that anything below 3rd-order is beneath them.
> 
> After all, why would Apple do something that most people don't know,
> and that causes the natural proponents of the system to just bitch
> that what they do isn't good enough? For Apple that is just the
> equivalent of kicking the hornets nest, because they potentially
> confuse the average user, and then they get bad press on top, when
> anti-Apple circles start looking for material to smear Apple and they
> find plenty of people bitching about the "crappy, insufficient
> implementation".
> 
> The Ambisonic community keeps shooting itself in the foot, because
> they can't accept that OK is better than nothing, and that once OK is
> the accepted standard, one can then incrementally push for
> higher-order extensions to an already existing infrastructure.
> Instead, they want it all, and they want it right now, and as a
> result they are getting nothing ever.
> 
> Ronald
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