I agree with you. Hopefully it is as you have surmised.

 Chris Boozer



----- Original Message ----
> From: Ronald C.F. Antony <r...@cubiculum.com>
> To: Surround Sound discussion group <sursound@music.vt.edu>
> Sent: Wed, February 16, 2011 10:08:55 PM
> Subject: Re: [Sursound] SRS Circle Cinema 3D Audio - Overview of SRS Circle 
>Cinema 3D Audio (CC3DA)
> 
> On 16 Feb 2011, at 23:01, chris boozer wrote:
> 
> > seems like a blatant  rip off to me of ambisonics to me.
> 
> If I understand it correctly, AND it  indeed uses Ambisonic principles and 
> not 
>some ill-devised  pseudo-soundfield-theory, THEN it's actually a real 
>progress, 
>because as I  understand it, the idea of the system is that it's 
>self-calibrating.
> 
> In  other words, it would likely by generating some sort of IR of the room 
>create a  decoding scheme that fits that particular room and that particular 
>speaker setup  AUTOMATICALLY, sort of like Audissey and similar systems try to 
>do time  alignment and EQ for the room, and taking it a step further, allowing 
>the  surround sound to be decoded for everything from 2.0 to n.m systems  
>automatically after running a simple test tone sequence through the  setup.
> 
> That would be HUGE, because the biggest stumbling block even for  something 
> as 
>trivial as first-order horizontal-only Ambisonics is to get it set  up 
>properly 
>at the listener's home.
> 
> Anything that automates that and has  a chance of real commercial success by 
>being in bed with the consumer  electronics manufacturers and content creators 
>is highly welcomed by me, because  if it's a rip-off or not matters a whole 
>lot 
>less to me than whether or not this  becomes mainstream, and whether or not I 
>stand a chance of getting music in a  suitable format e.g. on iTunes DURING MY 
>LIFETIME.
> 
> Because if traditional  Ambisonics is any indication: no real progress has 
> been 
>made in over 30 years,  and the one label that methodically pushed Ambisonic 
>production, Nimbus, is  virtually sidelined these days.
> 
> Ronald
> 
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