>>>>> "TVD" == Theo Van Dinter <[EMAIL PROTECTED]> writes:
TVD> and a few other URLs that specify no difference/define the term: TVD> http://www.smallbizmailer.com/features/opt_in.ttml Wow... that's run by me (it is actually a copy of our main site, www.mailermailer.com). I think that page is pretty clear -- no response == not on list. We internally define it (and implement it) as the way the antispam community does: you sign up and get a message to click a link or reply to that message to complete your registration. If there is no response, your address just goes away after a certain amount of time, and no other messages are sent. Occasionally we'll send a reminder confirmation note when we import large lists, but never for the one-off signups unless the individual requests it. TVD> FYI: I work for an IT media company, who has, as a large part of their [[ ... ]] TVD> I'm strongly pushing for them to go to confirmed/verified opt-in, but TVD> am getting push back from the marketing folks who don't have a clue. TVD> I'd like to have info from preferably large, reputable sources showing TVD> what the accepted definitions are. You *will* lose signups. While the confirmed opt-in _is_ the gold standard for lists, most consumer types will find it cumbersome and confusing no matter how easy you make it or how you word it. What this translates to is something on the order of 20%-30% of the people that sign up for consumer lists will never confirm, and it can be higher depending on the targeted audience. For technically inclined people it is still in the 10% range that never do it. Marketing people hate losing (and potentially P.O.-ing) customers who just want to get some information. All of our lists operate with confirmed opt-in and we do lose lots of customers when they find that their lists don't grow as fast as they want... then they go to other list operators and find their messages don't go through because of widespread blacklisting. ------------------------------------------------------- This SF.net email is sponsored by:Crypto Challenge is now open! Get cracking and register here for some mind boggling fun and the chance of winning an Apple iPod: http://ads.sourceforge.net/cgi-bin/redirect.pl?thaw0031en _______________________________________________ Spamassassin-talk mailing list [EMAIL PROTECTED] https://lists.sourceforge.net/lists/listinfo/spamassassin-talk
