http://cis-india.org/events/using-social-media-for-mobilisation - *Please note the change in date and timings - Friday 19th June, 6:30 PM.*
On Thu, Jun 11, 2009 at 12:51 PM, Zainab Bawa<[email protected]> wrote: > Using Social Media for Mobilisation -- Thursday, 18 June, 2009; 6.00-7.30 pm > > > Panel discussion with Dina Mehta and Peter Griffin > > For some time now, blogs, facebook and other forms of social media have > been used extensively for rallying people around an issue or a cause. > However, what makes some of these campaigns more successful than others? > Does the workability of social media for mobilisation depend on the manner > in which information is designed and/or disseminated? > > This panel brings together two well-known names from the world of social > media, Dina Mehta and Peter Griffin, to explore "meme engineering" and > understand what makes some forms of use of social media more effective than > others. > > * Speakers > > Dina Mehta is a founder and Managing Director of Mosoci India. She has spent > twenty years specializing in qualitative research and ethnography. She is at > the forefront of technology trend research in India and works with a global > portfolio of companies; including learning journeys, and immersions for > innovation teams. She brings her unique perspective to understanding the > emerging social aspects of new technology and the impact of new media on > youth and mobility. Her work has led her to study the impact of technology > in rural markets, follow trend-setting youth in urban settings, dig deep > into motivations and possible triggers across a wide range of demographic > and psychographic groups, explore and identify underlying value propositions > and key drivers/barriers in several categories. > > Peter Griffin is a well-known blogger and has been involved with a number of > collaborative projects, including the South-East Asia Earthquake and Tsunami > blog (also known as TsunamiHelp), MumbaiHelp, Think Bombay, and the > WorldWideHelp group and its associated projects. All of these project have > been concerned with bringing together the web and free tools on one hand, > and concerned web natives and public goodwill on the other, to assist in > disaster relief. Peter is also the co-founder, joint editor and co-moderator > of the writing community, Caferati. He is currently the Special Features > Editor with Forbes Magazine, India. > > * Venue > > Centre for Internet and Society, No. D2, 3rd Floor, Sheriff Chambers, 14, > Cunningham Road, Bangalore - 560052 (Telephone: 080 4092 6283) > > -- > Zainab Bawa > Ph.D. Student and Independent Researcher > > Gaining Ground ... > http://zainab.freecrow.org > > http://cis-india.org/research/cis-raw/histories-of-the-internet/transparency-and-politics > -- Zainab Bawa Ph.D. Student and Independent Researcher Gaining Ground ... http://zainab.freecrow.org http://cis-india.org/research/cis-raw/histories-of-the-internet/transparency-and-politics
