With reference to the comic Gautam linked to at the start of this thread,
you might find this of interest: http://www.nybooks.com/articles/21771

The relevant excerpt:

As I write, several polls give Obama about 47 percent and McCain about 45
> percent, a decline of several points for Obama from the polls of May and
> July. The rest of the respondents say they are undecided. At the same time
> the state-by-state estimates by pollster.com show Obama leading in
> electoral votes, with 102 such votes a "toss-up." The numbers will probably
> have changed by the time you read this. Yet now and later, there's a chance
> that the real percentages will be the reverse of those I've cited. Some
> people who are telling pollsters they're for Obama could actually be lying.
>
> Such behavior has been called *the "Bradley Effect* ," after Tom Bradley,
> a black mayor of Los Angeles who lost his bid to be California's governor
> back in 1982. While every poll showed him leading his white opponent, that
> isn't how the final tally turned out. Things haven't been far different in
> some other elections involving black candidates. In 1989, David Dinkins was
> eighteen points ahead in the polls for New York's mayoral election, but
> ended up winning by only a two-point edge. The same year, Douglas Wilder was
> projected to win Virginia's governorship by nine points, but squeaked in
> with one half of one percent of the popular vote. Nor are examples only from
> the past. In Michigan in 2006, the final polls forecast that the proposal to
> ban affirmative action would narrowly prevail by 51 percent. In fact, it
> handily passed with 58 percent. That's a Bradley gap of seven points, which
> isn't trivial.
>
> Pollsters contend that respondents often change their minds at the last
> minute, or that conservatives are less willing to cooperate with surveys.
> Another twist is that more voters are mailing in absentee ballots, and it's
> not clear how those early decisions are reflected in the polls. Yet the
> Bradley gap persists after voters have actually cast their ballots. Just out
> of the booth, we hear them telling white exit pollers that they supported
> the black candidate, whereas returns from these precincts show far fewer
> such votes. Thus they lie to interviewers they don't know and will never see
> again. Barack Obama wants to think "white guilt [over treatment of blacks]
> has largely exhausted itself in America." I'm less sure. Almost all people
> who reject black candidates say they have nonracial reasons for doing so.
> And many undoubtedly believe what they're saying. So I'm not persuaded that
> the Bradley gap won't emerge this year. The Obama campaign would do well to
> print signs to post prominently in all its offices: ALWAYS SUBTRACT SEVEN
> PERCENT!
>


-- 
Amit Varma
http://www.indiauncut.com

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