Carole Have you tried First Run/Icarus... seems like they'd love these films...
www.frif.com I can't wait to see them as well... ck On Fri, Apr 07, 2006 at 01:52:57AM -0400, Ravi Pratap Maddimsetty wrote: > Thaths, > > If you manage get this in an electronic form, do let us know. > > > Ravi. > > On 4/5/06, Thaths <[EMAIL PROTECTED]> wrote: > > Hi Carol, > > > > Any way of getting a copy of this to the US? > > > > Thanks. > > > > S. > > PS: I returned to the Bay Area last year and started working for > > Google last month. > > > > On 4/5/06, Carol Upadhya <[EMAIL PROTECTED]> wrote: > > > > > > > > > _____________ > > > > > > CODING CULTURE > > > A series of three films on > > > Bangalore's Software Industry > > > > > > July Boys 30 min > > > The 'M' Way 30 min > > > Fun @ Sun 32 min > > > _______________ > > > > > > > > > The Indian software industry has emerged as a key node of the global > > > capitalist economy, and Indian software engineers are now a significant > > > category of global 'knowledge workers'. This series of films takes a > > > close > > > look at the software industry in Bangalore and its work culture. Produced > > > as part of the NIAS-IDPAD project on Indian IT workers, the films are > > > packaged with a booklet outlining the sociological significance of their > > > themes. For more information, click on: > > > http://www.iisc.ernet.in/nias/codingculture.htm > > > > > > Price for all three films, with the booklet: > > > > > > Individuals - Rs 250/- > > > Institutions - Rs 500/- > > > > > > Prices are for sale within India. Please add Rs 30/- for postage. > > > > > > Payment should be made by demand draft in favour of National Institute of > > > Advanced Studies. Orders may be placed with: > > > > > > Dean - Administration > > > National Institute of Advanced Studies > > > Indian Institute of Science Campus > > > Bangalore 560012 > > > Tel: 080-23604351 ; Fax: 080-23606634 > > > Email: [EMAIL PROTECTED] > > > > > > Please copy your orders to [EMAIL PROTECTED] > > > > > > With best regards, > > > > > > Carol Upadhya > > > > > > Visiting Associate Fellow, Sociology and Social Anthropology > > > National Institute of Advanced Studies > > > Indian Institute of Science Campus > > > Bangalore 560012 India > > > > > > office: +91-80-23604351 ext 267 > > > cell: +91-93413-11453 > > > [EMAIL PROTECTED] > > > [EMAIL PROTECTED] > > > > > > > > > > > > ___________________________________________________________________________________________________________ > > > > > > About the films: > > > Coding Culture – Bangalore's Software Industry > > > > > > A series of three films by Gautam Sonti > > > > > > in collaboration with Carol Upadhya > > > > > > produced by National Institute of Advanced Studies, Bangalore, India > > > > > > supported by Indo-Dutch Programme for Alternatives in Development, > > > > > > The Netherlands > > > > > > > > > > > > The Indian software outsourcing industry has emerged as a key node of the > > > global economy. The series of ethnographic films, Coding Culture: > > > Bangalore's Software Industry, explores the cultures of outsourced work > > > and > > > the moulding of a new workforce to cater to this global high-tech services > > > industry. Each of the three films focuses on a single company, > > > representing > > > one of the major types of software company found in Bangalore: a > > > medium-sized Indian-owned company software services company (Mphasis: The > > > 'M' Way); the offshore software development centre of a U.S.-based IT > > > company (Sun Microsystems: [EMAIL PROTECTED]); and a small 'cross-border' > > > startup > > > company that produces its own software products and markets them to global > > > customers (July Systems: July Boys). All three companies are engaged in > > > the > > > production of software products or services for markets outside of India, > > > but the nature of their work and their position in the global economy > > > differ, producing significant variations in their cultures of work. Each > > > film revolves around a distinct theme that is central to the outsourcing > > > industry as a whole, but that also has wider sociological significance: > > > the > > > systems of time and people management that are typical of these new global > > > workplaces; the functioning of multicultural 'virtual teams' and the > > > absorption of Indian software engineers into a global corporate culture; > > > and > > > the new identities that are emerging in this highly transnational sector > > > of > > > the Indian economy. > > > The 'M' Way: Time + People = Money > > > > > > The 'M' Way was shot inside MphasiS Limited, a medium-sized Indian IT > > > software services company that typifies this highly competitive business, > > > in > > > which the provision of high quality and low-cost service is the key to > > > attracting and retaining customers. The film focuses on two teams (one for > > > software development and one for testing, or quality control) that work > > > on a > > > single project for a U.S.-based customer, depicting the high-pressure work > > > atmosphere that prevails in this industry. Activities must be tightly > > > coordinated within and between the project teams, and also with the > > > customer > > > site, with which the Indian engineers are in constant communication. > > > > > > Fun @ Sun: Making of a Global Workplace > > > > > > [EMAIL PROTECTED] is an inside look at work and work culture in the > > > software > > > development centre of a large American multinational company, Sun > > > Microsystems, located in Bangalore (Indian Engineering Centre, or IEC). > > > The > > > film highlights the multiple ways in which 'culture' operates as a > > > management tool in the new global economy. In offshore centres such as > > > IEC, > > > work is organised through 'virtual teams' comprised of software engineers > > > and managers located in Bangalore and Santa Clara, U.S.A. To integrate > > > their > > > employees and sites across cultural and geographical space, Sun attempts > > > to > > > initiate the Indian software engineers into Sun's corporate culture. The > > > film depicts the techniques through which this American-style work culture > > > is transplanted into the Indian subsidiary, such as induction programmes > > > and > > > 'soft skills' training programmes. > > > > > > The film also points to the contradictory ways in which 'culture' is > > > invoked in the global corporate workplace: while cultural sensitivity > > > training programmes validate cultural difference, Indian software > > > engineers > > > are expected to conform to the dominant model of global corporate culture > > > by > > > learning appropriate communication and behavioural styles. > > > > > > July Boys: New Global Players > > > > > > July Boys focuses on a small 'startup' company in Bangalore that designs > > > and > > > produces software products for cellular service providers in Europe and > > > the > > > U.S. Turning the tables on the usual outsourcing story, July Systems has > > > leveraged U.S.-based venture capital and Indian technical expertise to > > > break > > > into the latest high-tech markets. The film explores the creation of a > > > Silicon Valley-style work culture within this 'cross-border' company that > > > has one leg in Bangalore and the other in Santa Clara, California. It also > > > highlights the emergence of new kinds of identities (global, > > > transnational, > > > cosmopolitan) that incorporate and transcend pre-existing identities such > > > as > > > the national (Indian) and the regional (Tamil). But the narratives of the > > > film's characters reveal a tension between their assumed global > > > subjectivity > > > and their nationalist pride in July's achievements as a company founded > > > and > > > run by Indians that makes 'cutting edge products' for the global market.. > > > > > > > > > > > > > > > > > > -- > > > This message has been scanned for viruses and > > > dangerous content by MailScanner, and is > > > believed to be clean. > > > > > > -- > > "Bart! With $10,000 we'd be millionaires! We could buy all kinds of > > useful things... like love." -- Homer J. Simpson > > > > > > > -- > Ravi Pratap Maddimsetty <[EMAIL PROTECTED]> > Selective perfectionist, compulsive technologist > http://www.rpmduplex.net/ravi
