I can most certainly agree that most of food-tech startups are venture 
capital created - it's really hard to get a food-tech business started 
without substantial initial capital.

As for Blue Apron - guess these companies are starting to realise a trend 
that is growing in the high-tech sector. Most businesses in the near future 
may just be a skill for Alexa type products or an app for Facebook type 
portals that have people glued to it already and are easier to market than 
to letter box drop over their don't spam signs or hand out leaflets to 
running for work/home professionals outside the stations. IMHO, grocery 
stores offer an undeniable attraction to customers - a familiar behaviour 
which is where most food-tech business may find market at most.

The unpredictability of the industry and the people in it is so high that I 
am already starting to doubt what I just wrote a minute ago and am starting 
to think if home delivery is going to rule big time?

Phew!

On Tuesday, March 20, 2018 at 2:15:05 AM UTC+11, Dean Collins wrote:
>
> Interesting move by Blue Apron 
>
>  
>
> "Blue Apron to Sell Meal Kits in Stores to Buttress Sagging Deliveries 
> Move comes as retailers like Walmart, Kroger and Amazon offer their own 
> kits in fast-growing segment"
>
>
> https://www.wsj.com/articles/blue-apron-to-sell-meal-kits-in-stores-to-buttress-sagging-deliveries-1521118800
>  
>
>  
>
> [image: 
> https://3.bp.blogspot.com/-_IFM1NjQ-lY/Wq_S4b1719I/AAAAAAAADH8/DeS69so-980ln8EK_VRu3SD9t9p56Gf8wCLcBGAs/s400/Blue%2BApron.jpg]
>  
> <https://3.bp.blogspot.com/-_IFM1NjQ-lY/Wq_S4b1719I/AAAAAAAADH8/DeS69so-980ln8EK_VRu3SD9t9p56Gf8wCLcBGAs/s1600/Blue%2BApron.jpg>
>
>  
>
>  
>
> Makes you wonder if this is the pivot to bigger and better eg the Kraft of 
> pre-made kits....or the grasping of a dying venture capital created 
> "industry".
>
>  
>
>  
>
> Cheers,
>
> Dean
>

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