Hey Dean,

The concept of "App only" launches has gained pace in the last year or two.
Given that people are very well connected with mobile technology and
internet. What I feel about this is it must have become an effective way of
collecting data and trends in a short time which kind of bypasses the trust
factor. We can anytime restrict the data that we share with an application
(I use Android) but not everyone knows how to do that. (Eg: My parents,
they don't care about the information the app will have access to if they
press allow while installing an App from the PlayStore.) So, easy data!

"App only" brand would have to spend more to build trust with its
customers. So overall, What I feel is everyone wants fast results to
sustain the changing markets! On the other hand App + website would cost
less to build trust with its customers and the results can take more time.

This is my viewpoint. Correct me if I am wrong!


Thanks,
Saurabh Kulkarni
wpauror.com

On Thu, Feb 1, 2018 at 9:05 PM, Dean Collins <[email protected]> wrote:

> Interested in hearing what peoples thoughts are on "app only" launches
> versus app+website.
>
> Eg Cohort - https://twitter.com/deancollins/status/959086867219124224
>
> Sorry but while I'd happily sign up to a new tool that just wanted my
> email address via a website....i'm not interested in signing up for 'most'
> tools that are going to require access to my cell phone (and all the data
> contained on it). eg they are probably doing this so that they can easily
> pull in my contacts/geo location/mobile phone number etc to cross link and
> build network effect.......but if I don't know you and I don't trust
> you....why would I open myself to an attack vector.
>
>
> Thoughts?
>
>
>
>
> Regards,
>
> Dean Collins
> Cognation Inc
> [email protected]
> <mailto:[email protected]>+1-212-203-4357      New York
> +61-2-9016-5642      (Sydney in-dial).
> +44-20-3129-6001    (London in-dial).
>
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