It's a private car service. They started with Lincoln town cars and are expanding to other vechices like BMWs, SUV's. I've used it in the US and its an upmarket service. the driver comes in a suit and a nice car, comes immediately and costs like 2x regular fare. I took 4 rides and usually came in about 10 - 20mins.
there's a bit of competition in this space like Hailo in UK and even locally you have gocatch (but focused on taxis). I agree with the other post about demand existing. The issue seems to be more on the supply side - getting enough cars and drivers. It's a logistics problem they need to solve. There's some interesting innovation happening in this space with city ride sharing services like Lyft and Sidecar as well. Watching an interview with the Uber CEO, they may go down this path to get more cars on the service. Cheers, Matt Ho @inspiredworlds -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Vist http://siliconbeachaustralia.org for more Forum rules 1) No lurkers! It is expected that you introduce yourself. 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en