Jeromy Evans :
Thanks.

I agree with you about integration, it doesn't seem like the top
priority, we certainly
haven't seen customers calling for it yet.

David Jones :
Thanks, I was really happy with how it went.

I love the vibe of Darling Harbour, what can I say :)

I agree there is a revolution about to happen with online to offline.
Initially everyone
was focussed on how we do online what we do offline.

We buy things on the street – How can we buy things online ?
We hang out with our friends at social gatherings – How can we hang
out with our friends online ?
We flirt and date – How can we flirt and date online ?
etc

I think the online world is now mature enough that the reverse
thinking can occur, what online behaviors
can be adapted to offline, or at least less online scenarios.

I wrote a blog post about it at : http://www.customercradle.com/blog/?p=143

I definitely would (and do) do different pitches for a non-technical
audience, as you point out, as familiar as
it is for us, most people don't know what google analytics is.

Thanks for the replies all.

Cheers
Sam Howley

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