Phil,

Very nice idea. I'm wondering whether some of the start-ups might benefit as 
much from the VC experience as the potential to pitch/present to prospective 
customers, particularly given how all of a sudden cash is king again? ;-)

I'm familiar with a couple of expo type events that are running around the 
place. Unlike the TC50 experience where they do it for the news/publicity, 
these sorts of events charge $$$ - often big $$$ - for people to exhibit. Often 
the companies who do have big marketing budgets, and I'm thinking a lot of them 
have been slashed/trimmed or redirected into SEM and other more measurable 
things the last few months.

The problem is, these expos need to have a sufficiently good volume of 
interesting exhibitions to encourage the people they spend a lot of their own 
money getting along to think it was worth coming, so they'll come back next 
year.

So, I'm wondering out loud: would our SBA community be able to field a group of 
20-30 companies, for a more modest, reasonable fee (since exhibition centre 
space isn't likely to be dolled out for free), to participate in a special 
demo-pit and pitching area/day/morning as an adjunct to something like CeBIT 
Australia?

Potentially, the NSW Department of State and Regional Development (which has 
started funding clusters, which is what our group kinda is, just a lot more 
decentralised) would be prepared to kick in the can so that any hard $$$ costs 
can be reduced even further.

This is all just shooting the breeze at the moment, but is there demand to do 
this sort of thing in conjunction with another event (where they're already a 
lot of a hard stuff, like space, booths, insurances, publicity and stuff 
already being taken care of)?

Geoff

-----Original Message-----
From: [email protected] 
[mailto:[email protected]] On Behalf Of Phil Sim
Sent: Tuesday, 3 February 2009 5:30 PM
To: [email protected]
Subject: [SiliconBeach] Re: question about startup funding in Australia


Okay, here's a proposal...

What we need is something akin to the TechCrunch50 event and Demopit.
I did the Demopit last year and it was an awesome experience and I
think its a fantastic model to borrow from.

We have somewhere between 10 and 20 companies present that are looking
for money. We assemble an audience exclusively of Angels and VCs. This
is obviously the key for it working but if the combined professional
network of silicon beach can't bring together a reasonable audience,
then we truly are screwed.

Each company gets 5 minutes to present and give their pitch. Following
the pitches, everyone drops back to a demo area where the investors
can float around, ask questions and make connections.

Even if nobody gets a dime, the startups get to practice their
pitching, make connections and build some relationships that perhaps
might bear fruit at another time. The investment community becomes
that much more accessible and visible, which I think is key. It could
be done extremely cheaply especially if the space can be donated
(perhaps by someone like one of the technology parks?) and wouldn't
take a great deal of organising.

On Mon, Feb 2, 2009 at 4:36 PM, Deniss <[email protected]> wrote:
>
> Hi,
>
> I was looking for  events in Sydney where I could meet
> potential partners or investors for a startup and it looks like I
> couldn't find much. I've read about Startup Camp II, but couldn't find
> any information about the next one. Same with WebJam.
> On http://www.startup-australia.org there are links to techstars and Y
> Combinator what is good, but that's not AUS.
> The big question for me as a newcomer is how startups raise money here
> in Sydney? What resources are available?
>
>
> Thanks very much,
> Deniss
>
> >
>



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