RE: Traffic Estimator vs Bid Landscape

2020-06-04 Thread Google Ads API Forum Advisor Prod
Hi Charlie, Thank you for reaching out. The TrafficEstimatorService does take into account CPC value when projecting traffic metrics. This is done by specifying the maxCPC of the AdGroupEstimateRequest. While the estimates will be on the keyword level, you could keep the keywords constant and

Traffic Estimator vs Bid Landscape

2020-06-03 Thread Charlie Truong
Does the traffic estimator account for different max bid per click values as well as the bid landscape service? I'm looking to optimize specific locations, and I'm considering to feed different bid values to get different estimates for activity. I know that's generally what the bid landscape s