Re: Keyword and Search Term View Yield Different Metrics

2021-10-25 Thread 'Google Ads API Forum Advisor' via AdWords API and Google Ads API Forum
Hi All, Thank you for posting your comments on this forum post. @Scott, I understand that you are comparing 2 different report types based on your initial post. However, I would suggest not to compare the values of different report types as data discrepancies might experience because they are

Re: Keyword and Search Term View Yield Different Metrics

2021-10-25 Thread Scott Vaillancourt
Hey Mat, I think you nailed it. If I pull data at the ad group level I can get the metrics to match what was retrieved by keyword. However, when search term is included in the query the numbers are significantly reduced. Thanks. Scott On Monday, October 25, 2021 at 4:21:16 AM UTC-5 Mat wrote:

Re: Keyword and Search Term View Yield Different Metrics

2021-10-25 Thread Mat
Hi Scott, unfortunately, Google does not disclose the search terms for more than half of the the impressions, clicks, cost and conversions (allegedly for privacy reasons). This is the case both in the Google Ads user interface and in the Google Ads API. You might get matching total values if y

RE: Keyword and Search Term View Yield Different Metrics

2021-10-24 Thread 'Google Ads API Forum Advisor' via AdWords API and Google Ads API Forum
Hi, Thanks for reaching out to us. Upon checking the GAQL for the search_term_view report, it appears that segments are added in the select query. Note that when any segments are added in the query, then it tells the query to retrieve only the rows of data that have said segment fields and rem