AdWords API Re: Difference in API and KeywordTool

2009-11-20 Thread AdWords API Advisor
Hi, I think the problem here lies in the Keyword Tool's web interface. You'll notice that changing the match type drop down from Broad to Phrase or Exact does not change the estimated position or average CPC. It is unlikely that the match type has no effect on these parameters, and in the API cha

AdWords API Re: Difference in API and KeywordTool

2009-11-19 Thread emergejuice
Keyword : "car insurance" MaxCPC : $10 Type : Exact Via API : Estimates for keyword with text "car insurance": Lower average position is "4.0". Upper average position is "6.0". Lower clicks per day is "415.84586". Upper clicks per day is "623.76886". Lower cpc is "4390587" = $4.39 Uppe

AdWords API Re: Difference in API and KeywordTool

2009-11-19 Thread emergejuice
Yes, I am aware of the fact that the API uses the settings English and All Countries and Google Search network only. I set it to English and All Countries in https://adwords.google.com/select/KeywordToolExternal and I got position 4-6, avgCPC as $15.42 which is still far different from the API re

AdWords API Re: Difference in API and KeywordTool

2009-11-19 Thread AdWords API Advisor
Hi, The likely cause is a mismatch in the language and location targeting between the two methods. The TrafficEstimatorService makes certain assumptions about language and location, which are explained in this blog post: http://adwordsapi.blogspot.com/2008/07/traffic-estimator-service-explain