OPTIMIZING META TAGS FOR MAXIMUM VISIBILITY AND PLACEMENT Welcome to TrafficPost, an informative newsletter about search engine placement. Are you interested in bringing more Internet traffic to your business? If you respond to this email we will provide a free analysis of your Web site.
An important part of our search engine placement program involves optimizing the meta tags on your Web site to maximize visibility and placement. This week's newsletter will take a look at some of the different types of meta tags. WHAT IS A META TAG? A meta tag is a special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide coded information that is analyzed by the search engines when building their indexes. DESCRIPTION META TAG Some search engines use the description meta tag as a brief summary for display in their search results. A good description includes a marketing statement and keyword phrases. It should be phrased in a way that will draw customers to a site just by reading the search engine listing. KEYWORD META TAG The keyword meta tag provides the search engines with relevancy data and association assistance to place and locate a Web site. The keyword phrases should be carefully chosen to reflect the main focus of a site. REVISIT META TAG The revisit meta tag tells a search engine spider how often to revisit a site. For optimal spidering the interval for revisits should be set to around two weeks. ROBOT META TAG The robot meta tag is used to keep search engine spiders from indexing particular pages of a Web site. If all section of a Web site are to be spidered the robot meta tag should be set to "all". COPYRIGHT META TAG The copyright meta tag lets other viewers and search engines know that the work on a particular Web site is copyright protected. OUR SEARCH ENGINE OPTIMIZATION PROGRAM The best way to get noticed by the search engines is to use a professional search engine placement service like ours. We use expertise and technological know-how to get you top search engine placement: 1. Our professionally trained technicians help you to choose the 20 keyword phrases that best reflect the main focus of your site. 2. We use those keywords to optimize your meta tags and build 200+ HTML advertising pages designed to conform to the ranking criteria of the top search engines. 3. Since many search engines now use link popularity in their rankings, we employ link building strategies such as reciprocal link relationships with related businesses. 4. We manually submit your site to Web directories like the Open Directory Project. (We do not submit to spider-based search engine because research indicates that these types of search engines give preference to sites that their spiders find through links.) 5. Our online client reporting system puts tracking information at your fingertips so that you can monitor your site's progress. 6. Free customer support is always available for active clients through our toll free customer support hotline. Active clients can check their search engine kword rankings with our online reporting system. If you are not an active client and would like information on our Power Click Network, search engine optimization services, or a free keyword analysis of your Web site please respond to this email and include your name, phone number, and site URL. SEARCH ENGINE NEWS FROM AROUND THE WEB Web Search Content Ads Seen Falling Short http://www.boston.com/business/technology/articles/2003/08/29/Web_search_content_ads_seen_falling_short Lycos Europe Overhauls Hotbot Search Site http://www.netimperative.com/cmn/viewdoc.jsp?cat=news&docid=BEP1_News_0000056847 How Google News Compares to Competition http://www.cyberjournalist.net/news/000691.php Sizing Up the Search Competition http://zdnet.com.com/2100-1104_2-5069571.html TO BE TAKEN OFF THE TRAFFICPOST NEWSLETTER MAILING LIST GO TO http://trafficpost.net/[EMAIL PROTECTED] _______________________________________________ Savannah-hackers mailing list [EMAIL PROTECTED] http://mail.gnu.org/mailman/listinfo/savannah-hackers
