Link Popularity Improves Search Engine Ranking Welcome to TrafficPost, an informative newsletter about search engine placement. Are you interested in bringing more Internet traffic to your business? If you respond to this email we will provide a free analysis of your Web site. Since many search engines now use link popularity in their rankings it is important to get as many links as possible to your site. Today's newsletter will focus on the growing importance of link popularity.
WHAT IS LINK POPULARITY? Link popularity is the total number of Web sites that link to your site. Many of the major search engines now factor link popularity into their rankings so increasing the number of links to your site can improve your search engine rankings. HOW DOES LINK POPULARITY AFFECT SEARCH ENGINE RANKING? While link popularity is only a measure of the number of pages linking to you, it is important because it is used by some search engines to gauge your Web site's importance or relevance. Google pioneered the idea of using link popularity to determine a site's ranking. Its patented PageRank technology rates the "importance" of a given Web page by measuring the accumulated value of all links to the page. Every link is a "vote" cast by a Web site for another Web site. Google's PageRank system uses those votes to determine a page's importance and then factors that importance into its ranking criteria. Since higher link popularity is an indicator of an individual page's value, it translates into higher rankings by Google. Other search engines have also started incorporating link popularity into their ranking criteria because of the success of Google's PageRank. BUILDING LINK POPULARITY Establishing a link popularity strategy and administering an inbound link campaign is complex and extremely time consuming. The simple answer is to hire a professional firm to establish reciprocal link relationships with related businesses and manage your overall link popularity efforts. OUR SEARCH ENGINE OPTIMIZATION PROGRAM The best way to get noticed by the search engines is to use a professional search engine placement service like ours. We use expertise and technological know-how to get top you search engine placement: - Our professionally trained technicians help you to choose the 20 keyword phrases that best reflect the main focus of your site. - We use those keywords to optimize your meta tags and build 200+ HTML advertising pages designed to conform to the ranking criteria of the top search engines. - Since many search engines now use link popularity in their rankings, we employ link building strategies such as reciprocal link relationships with related businesses. - We manually submit your site to Web directories like the Open Directory Project. (We do not submit to spider-based search engine because research indicates that these types of search engines give preference to sites that their spiders find through links.) - Our online client reporting system puts tracking information at your fingertips so that you can monitor your site's progress. - Free customer support is always available for active clients through our toll free customer support hotline. Active clients can check their search engine keyword rankings with our online reporting system. If you are not an active client and would like information on our Power Click Network, search engine optimization services, or a free keyword analysis of your Web site please respond to this email and include your name, phone number, and site URL. SEARCH ENGINE NEWS FROM AROUND THE WEB Yahoo May Continue AltaVista Site http://www.computerweekly.com/articles/article.asp?liArticleID=124182 Search Engines Find Traffic for Shoe Retailer http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=24742 All Search Engines are Biased http://www.ciol.com/content/news/2003/103081408.asp To be taken off the TrafficPost Newsletter Mailing List go to http://trafficpost.net/[EMAIL PROTECTED] _______________________________________________ Savannah-hackers mailing list [EMAIL PROTECTED] http://mail.gnu.org/mailman/listinfo/savannah-hackers
