>
> Why not run an Ad in something like Time? Perhaps that would be a bit
> expensive, but even WebWeek -- it would be worth it to blow the load on an Ad or
> two in there...
>
I don't have any figures for Time, but to offer a bit of comparison.
(Rates are approximate, full page, single insertion 4 color. I have the
precise numbers at the office.)
Linux Journal - $2200
Performance Computing (Unix Review) - $15000
Byte - $20000
No, there aren't any extra zeroes in the last two figures. :-)
Now, let's make the assumption Red Hat produces a 50% *net* on each copy
they sell at $50 for the sake of formulating a SWAG at this. So in order to
cover the cost of one shot in Byte they must sell (20000/25) 800 units of
Red Hat *just* to pay for that one ad.
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