> 
> Why not run an Ad in something like Time?  Perhaps that would be a bit
> expensive, but even WebWeek -- it would be worth it to blow the load on an Ad or
> two in there...
> 


        I don't have any figures for Time, but to offer a bit of comparison.
(Rates are approximate, full page, single insertion 4 color.  I have the
precise numbers at the office.)

Linux Journal -  $2200
Performance Computing (Unix Review) - $15000
Byte - $20000

No, there aren't any extra zeroes in the last two figures.  :-)

Now, let's make the assumption Red Hat produces a 50% *net* on each copy 
they sell at $50 for the sake of formulating a SWAG at this.  So in order to 
cover the cost of one shot in Byte they must sell (20000/25) 800 units of
Red Hat *just* to pay for that one ad.


-- 
--
Kit Cosper          Linux Hardware Solutions, Inc.       [EMAIL PROTECTED] 
       System solutions you can count on, system solutions that work.
                            1-888-LINUX-HW
       Now offering Digital Alpha systems with up to 4 MB SRAM cache.



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