David,

Wow! Kudos to you. You just saved me a a lot of typing. Everything, 
everything you just stated I agree with. Extremely well said. 

Advertisers, use the notion that we make decisions based on emotion and we 
rectify those decisions by believing we came to those decisions by way of 
rational thought. Hence having someone we trust to tell us what we should 
hear when making a large purchase is valuable especially when there can be 
so much noise from so called experts. I have spent time in many bike shops 
and have heard both inane and sage advice from bicycle sales people.

~Hugh

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