It's a great strategy to streamline the bike selling process. It saves the Riv-person some time, and it saves the customer a ton of anxiety if they don't come into the transaction with a bunch of preconceptions. Clearly this won't be the choice of somebody who has really specific ideas about exactly what they want, or of cheap bastard parts hoarders that do their own builds (william looks in mirror). When I've sent acquaintances to Riv, I've always told them 'trust the people, they won't steer you wrong'. Now, I can tell them to trust the build kit, and trust the people. With this, it's possible somebody could walk in, having never looked at the website, ride a couple bikes, make a choice and completely spec their build in under an hour.
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