I read the forum thread, and the $240 was brought up by the guy who 
apparently is the retroshift guy.  He said $240 is the expected cost of a 
10speed setup.  It was in the sentence where he was comparing the cost to 
Ultegra brifters ($340) and Dura Ace brifters (>$400).  I take that to mean 
that the person that buys Retroshift parts and buys Dura-Ace 10 speed 
downtube shifters to go on them, that person will be laying out $240 total. 
 You can get Dura Ace downtube 10-speed shifters for about $100, so I read 
the above comment to mean that the Retroshift things will be in the 
ballpark of $140.  

Later he says the Retroshift will be sold naked, so you can provide 
whatever shifter you like.  Just because the "expected cost of a 10-speed 
setup" will be $240 and they "will be sold naked" does not mean the naked 
parts will be $240.  

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