I don't see how "reserving" the Rivendell logotype for customs makes any sense at all. It's the company name, not the model. Schwinn didn't reserve "Schwinn" for only high-end bikes, nor does Serotta refrain from putting "Serotta" on production frames, etc etc. Further, the only people you're "reserving" Rivendell from are people who already know what it is. I'd have to know a lot about Rivs to know a bike that only says "Rivendell" is supposedly more special and exclusive than a bike that doesn't. If anything, I'd be inclined to think the opposite as a casual observer. Maybe that's the point? It's the "radical humility" ethos taken to the extreme?
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