What is a fair price for a bike?  Not how much is a person willing to
pay.  Not how much can a bike be sold for.  How much SHOULD a bike (or
different types of bikes) cost?  There is a wide spectrum of what
cyclists are willing to pay for their machines.  IMHO most pricing
debates revolve around how much money a person wants to pay for a
certain cycle; often (but not always) that amount is less than the
price advertised.  Pretty often I hear “I would love a Brand X if only
it were $29.99”.  Obviously I am exaggerating, but maybe that spending
based thinking is going about it from the wrong angle.  Bicycle
pricing, like many economic sets, is created with the conflation of
marketing, consumer demand, and cost.  I think there is a way to
dilettante a fair price that is neither inflated nor understated.
So I ask again – assuming a retail setting for a non-custom frame and
fork  – how much should a bike cost?  Just a frame and fork keeps it
simpler with the entire plethora of factors already present.  Perhaps
shifting the focus from an individual’s point of view would yield
interesting information.

can opener in hand
JL

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