It's a very difficult word for some:

http://www.flickr.com/photos/30264...@n00/4648524708/in/set-72157624155996428/

...but we are trying...

http://www.flickr.com/photos/30264...@n00/4648164637/in/set-72157624155996428/

That said, I'd bet a Rivendale coin purse that Grant & Crue don't
really care either way as long as the person[s] mispronouncing the
word have an inclination to look into their products.

Saying a word incorrectly, is still saying the word in the end... for
example- better, in my mind, than saying "McDonald's", "High Fructose
Corn Syrup" or "Bike NashBar" correctly.

-Scott

On Jun 17, 7:48 am, Blindrobert <roberto.cipri...@gmail.com> wrote:
> Your friends pronouncing your bike's maker as "RivenDALE"????
>
> Even my cyclist friends do it....I can only imagine that Grant and
> crew are driven to near madness.

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