Doug, I understand what you’re saying, I do.
I would offer a different perspective. I, as a consumer, about to write a fairly large check, would like to know I’m getting the absolute best for my money. I want to be convinced of that, and good, confident marketing and user testimonials will be key. The rest of the industry is making no apologies for their strong stance on their road bikes and their frame materials being superior to the rest, why should Rivendell Bicycle Works not do the same? What Will says in that email is generally true of road bikes, though you can find exceptions. In fact, I would argue Rivendell should do even more. No apologies, market the heck out of those sleek, useful steel masterpieces! Tell us why you believe, make us ache to own one. I realize there’s a variety of personalities, so you might find the marketing offensive, but I absolutely love when Riv drives it home. “Here’s how we see it, here’s our answer to the problem, buy this bike and you’ll be happy forevermore.” Respectfully, Leah Sent from my iPhone > On Jan 25, 2019, at 7:20 AM, Doug Van Cleve <[email protected]> wrote: > > The Cheviot seems pretty cool, I personally didn't like that email much. > More than ever, there are LOTS of "road" bikes that fit big cushy tires, > aren't quick handling and easily allow (pretty) high bars. Not sure it > matters much if a CF or aluminum frame breaks vs steel getting all bent up, > severe crashing is bad either way. I think RBW can do a good job promoting > their offerings as versatile and unique without making statements that are > opinion at best and easily disproved at worst... > > Doug > >> On Thu, Jan 24, 2019 at 4:44 PM Bicycle Belle Ding Ding! >> <[email protected]> wrote: >> Rivendell and its dealers are really doing a great job promoting the Cheviot >> since the new batch arrived. I’ve seen them being pictured and adored all >> over Instagram lately. The Blaugh and BLUG have been saturated with gorgeous >> Chev photos and commentary, and we even got an email to boot. Even if I >> wasn’t already sweet on the Riv mixtes, I would be a convert after all this >> positive press. Folks have chimed in on how they love their Cheviots and the >> high praise they offer should make the rest of us rush to hit the “add to >> cart” button. It’s been fantastic to see this bike get such rich and >> rightly-deserved public adoration. >> >> In that vein, if anyone here has ordered a new Cheviot, it would be so >> enjoyable to see your photos, and same goes for the rest of you lucky Chev >> owners from previous batches! I really hope Rivendell SELLS OUT of them, 1. >> Because it’s good for them 2. Because I can stop hand-wringing. >> >> I can’t wait to see everyone’s photos and commentary - you guys are such fun. >> L >> >> -- >> You received this message because you are subscribed to the Google Groups >> "RBW Owners Bunch" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> To post to this group, send email to [email protected]. >> Visit this group at https://groups.google.com/group/rbw-owners-bunch. >> For more options, visit https://groups.google.com/d/optout. > > -- > You received this message because you are subscribed to a topic in the Google > Groups "RBW Owners Bunch" group. > To unsubscribe from this topic, visit > https://groups.google.com/d/topic/rbw-owners-bunch/OkAppMT9V_o/unsubscribe. > To unsubscribe from this group and all its topics, send an email to > [email protected]. > To post to this group, send email to [email protected]. > Visit this group at https://groups.google.com/group/rbw-owners-bunch. > For more options, visit https://groups.google.com/d/optout. -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at https://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/d/optout.
