Blue Heron Bikes in Berkeley is a very small volume Rivendell dealer.  They 
stock Hillbornes and Clems, maybe an Appaloosa or two.  Their clearly 
defined niche though is that they are THE place in the East Bay to go for 
utility bikes, Bromptons, cargo bikes, e-assist, etcetera.  I try to bring 
them as much of my business as I can.  The things I buy from them include, 
tubes, Newbaums and grips, small parts, bells, reflective items.  I went by 
yesterday to buy tubeless rim tape and tubes to find the interior of the 
store coated with dust.  They had blown out the back wall and were 
expanding. I had a nice chat with the owner, who has a one-syllable 
man-name that I always forget: Mike, Rob, Bob, whatever. His history is 
that he was a sales rep for one of the distributors and lived a life on the 
road for a long time. He's probably in his mid-50s now. I asked if he was 
going to expand his offerings or just do more of the things he already 
does. He indicated he's focused on just servicing his current focus better, 
which I think is a good plan for a local shop.  Be mainstream enough that 
you can sell all the mainstream bits to your local community, but be the 
absolute best at some thing that will cause people to come from a much 
larger radius to see you.  "Big" bikes is a great niche in 2019, because 
it's really intimidating buying something like a cargo bike online.  Having 
a shop that stocks them and knows them is a treasure.  I was really happy 
to see him succeeding.

HOT TIP!  If you are a Bay Area rider and need/want a 58cm Hillborne.  Blue 
Heron has a complete on the rack to sell you.  Rivendell is out of them in 
58 and won't have them for some time.  The one Blue Heron has on the rack 
is a caliper brake model.  It's in the lovely burnt orange colorway.  
 That's all the road bike a 6'1" civilized human could ever need.  

Bill Lindsay
El Cerrito, CA

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