Read some of the thread on Paceline and - blechhh! I like many of the 
discussions there and have had overwhelmingly positive interactions with 
forumites on Paceline (since the Serotta forum days), much like here, but that 
series of business “advice” really put me off... 

 “Here, Grant, do all these things for the sake of mass appeal, which you’ve 
managed to avoid for 25 years. Ditch all that has delighted your core customers 
for all that time, and you’ll thereby solve all your problems!” 

I bought a $100 certificate and look forward to redeeming it on a pile of soap 
and whatnots that one would never expect to source from a bike business but 
thanks to the quirky ways of Rivendell, one can. 

- Max “Gus Boots in my future” in A2

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