I want to first thank everyone for discussing this with poise and 
sensitivity.

And a huge thanks to Grant for adding to the conversation. 

There's no question that the business landscape has changed. The long tail. 
Crowdsourcing. extreme-niche marketing. Pop ups. Food Trucks. 

Ok... maybe food trucks aren't actually in this picture, but I hadn't eaten 
yet...

Anyway.

I can't speak to those who took offense in other forums. But, it's always 
easier and simpler to hold a strong opinion about something in which you 
are not a stakeholder. 

I feel I'm a stakeholder in Rivendell. From the first columns in the 
Readers I read, Grant was painfully honest about the business. As someone 
running a specialty retail biz at the time, it was buoying to realize 
others had the same concerns and issues and late-night thoughts. Those 
words gained my trust even before I met Grant in person.  Over these 25 
years, RBW has grown, refined, developed and continued. I'll continue to 
supporting this adventure as long as there's a horizon and the tiniest hint 
of a trail. 

This recent ask seemed pretty innocuous to me - just a positive reminder 
that a little help would be appreciated at a slow time of the year. Didn't 
seem like sirens.

Right  now I'm reading "This is Marketing" by Seth Godin. It's a worthy 
read for anyone trying to run a biz these days. Or more accurately, for 
anyone trying to seek Change. The idea of the smallest viable audience. 
More god stuff that I won't delve into here. Seth talks about the reality 
of today's business landscape and the need to have a real conversation with 
your customers, based on Trust. I've lost count of how many times I've 
thought - "wow. Grant's been doing that since day one."  

Nothing is perfect in this life. But we lace up each day and seek beauty. 
The fact that Rivendell has had permission to continue is a blessing.

Remember to ride.

- Jim

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