Years ago -- about Year 5 or 7 Anno Rivendellii -- Grant famously remarked, "We are product driven, not market driven" by which he meant (I am sure) that the company's purpose is to sell neat and good (= interesting and useful) things. Justin is right; on the conventional business model you'd kick out all the low demand products and sell what most of the market wants; which of course would be death to Rivendell since, in that case, your only competitive advantages would be price or false image.
There is less in the Rivendell product line now that interests me, compared to 15 or 20 years ago -- part of that is simply that, with age, you accumulate most of what you need or want -- but I still very much want Rivendell to succeed, if only because one day I'll probably want a Clem. I wonder if Riv might not introduce some budget lines of bags, for example: $150 instead of $250; I know Grant is a purist on quality, but that also means that cost cutting for Rivendell still might give products better than the competition, and US made, too. On Tue, Jan 1, 2019 at 10:00 AM Justin, Oakland <[email protected]> wrote: > ... The average bear would come in and get rid of the the things that > make Rivendell different from many other companies. The idiosyncrasies > appear to be problematic from someone who wants a hyper-normalized company > or believes hyper-normalization is the best way to succeed in the market. A > niche brand can exist with its idiosyncrasies and SHOULD exist. ... -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at https://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/d/optout.
