Organizations have to evolve as their environment changes. Products have to evolve as markets change. We can all imagine the discussions at Rivendell over major changes to an iconic model. This had to be an especially tough situation: reduce cost while retaining the spirit of the bike; get sales up to a level to support production; update in terms of current philosophy on geometry without sacrificing ride quality & utility. Over the life of the Atlantis, they've likely learned some things that will reflect in the new version. The design had already gotten longer chainstays and 650B wheels in the mid sizes. This is probably an excellent strategic move, and I hope it gets people excited to buy one.
dougP (still in love with my '03) On Monday, March 19, 2018 at 3:10:48 PM UTC-7, Bill Lindsay wrote: > > The BLUG today announced an upcoming pre-sale for a less expensive > Atlantis. No doubt they will be made in Taiwan. The pricing hint is "a > tad more than an Appaloosa". Is it good that Rivendell is evolving? I say > yes. Is it a little sad that the Atlantis is changing? I say sure, a > little. I'd bet a dollar that some of their recent cashflow worries came > from the financials around this change. Made to order frames are expensive > but cost you nothing until somebody wants to buy one. Taiwan builds have > to be done in expensive pre-paid runs, which require a bunch of cash on > hand. > > The curved double TT of the biggest size was on instagram I think. > > Bill Lindsay > El Cerrito, CA > -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To post to this group, send email to rbw-owners-bunch@googlegroups.com. Visit this group at https://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/d/optout.
