Found it in the News Archive (Blug > Archive > Rivendell News Archive) 
dated February 22, 2010. Text copied & pasted below.


How to improve bike photos five to fifteen %, NOW WITH EXAMPLESFebruary 22, 
2010


Just things to think about if you want to shoot some good photos and 
haven’t given it much thought. Nothing carved in stone here, but lots of 
opinions … This post will remain up for about two days.

At the end of this there’s a link with examples of still-bike photos. It’ll 
upload a PDF to your desktop, or wherever they go. Zoom in to read & view.
 
STILL PHOTOS OF BIKES AGAINST WALLS, etc.

1.  Shoot the drive side.
Whenever possible, and if its your bike or a friends bike its always 
possible, shoot the right/drive side. If you shoot the left side of the 
bike, nobody can see the crank and derailers, and everybody wants to see 
those. 

When you shoot the bike on the street you always get the wrong side of it, 
because that’s how people park it, and that’s where you are as you walk by 
it. It’s hard to get a good picture of a stranger’s bike, because you can’t 
just move it around.

Also, our eyes are used to moving left to right. Its how we read and write, 
and so a bike thats heading left to right looks more natural. No doubt in 
Japan and other countries where they read right to left, this is less of a 
benefit. And in those countries, a bike with left-side drive would probably 
look better, aiming left. But as it is, showing the drive side components, 
even in Japan, trumps the bikes direction. It just so happens that here in 
America, a bike headed to the right wins both points.

2.  Back up and zoom in. Split the handlebar.
The bike looks cleaner and less confusing and is just overall a more 
pleasant subject to look at when you make everything look proportional and 
clear. When youre shooting the whole bike, dont get in close with a wide 
angle lens. With most cameras, this throws everything out of whack. The 
wheels look different sizes, and the handlebar looks a mess.

Instead, back up at least twenty-five feet and zoom in. Then, shoot from an 
angle that makes the bike look like its split in half vertically. Hide the 
left (far) side of the handlebar behind the near side of it, so you see 
only one brake lever, and theres as little evidence as possible that theres 
even a left-side handlebar. The ONLY way to do this is by backing up and 
using a longer lens. I think.

A bike photographed this way has same-sized wheels and looks right.

3.  Shoot in the shade to avoid shadows. 
There may be artsy ways of using shadows, but if the goal is a clear 
photograph of the bike, not some moody art shot, then keep shadows out of 
it. 

4.  Watch your backgrounds
If the bike is the subject and the shot is posed in a semi-contrived 
setting, use a plain background, or at least a consistent one. A brick wall 
isnt plain, but is consistent. A barn door—not plain, but consistent. The 
entire background should be the same. Dont just lean it against a table 
outside a cafnd shoot away. 

Your goal is to make the bike stand out and make the background not 
distract. When the background is a complicated scene of Chinese New Year 
celebrations, machines, and muggings, keep the bike in focus and blur the 
background. (Cameras that let you control the aperture make this easy.)

When possible, shoot against a background thats white, off-white, grey, or 
black. 
Whatever looks right with the bike. Bright colors are distracting. We shoot 
bikes against our white roll-up doors, and the lines are distracting, but — 
what we do and what is ideal aren’t always the same.

5.  Keep the cables, crop the wheels (a little)
If the bike has cables sticking up, show all of them. But if the focus is 
the bikes frame and parts, its good to crop a few inches of the wheels out. 
This enlarges the rest of the bike, and you arent eliminating anything that 
matters.

6. Dont get too wound up about perfection.
Catalogue shots of bikes used to show the tires with the labels legible, 
usually at 12:00 and 6:00, and with the valve stems either at 6:00, or 
hidden behind the chainstay and the fork blade. When its your bike or your 
friends bike, or a shot for eBay or whatever, thats too fussy. Its helpful 
to know some of these ideas and options, but draw your own line.

Pictures of riders on bikes

1. Apply the same rule (not law) of shooting the bike heading right, and 
showing the drive-side components. Its not so easy to do that here in Japan 
or England than in America, on roads shared with cars. Its easier on trails 
or bike paths or in , but you still need to have them ride on the left 
side, and try to find a good spot to shoot from off the road on the right.

2. Shoot them coming into you, not riding away. 
It just looks better, more inviting. Maybe that comes from a preference for 
seeing a dinner animal come toward you, rather than running away; or having 
your parents come home, as opposed to leaving you; or preferring to look at 
faces instead of butts. That may all be hogwash, but shoot coming and 
going, and see what you like.

3. Try to shoot riders with their right pedal between 2:00 and 3:00. 
Besided being at maximum flex, it just looks more active, and in a still 
photo, that counts.

4. Tell your subjects what to wear …
 . . . if you want them to think youre a controlling weirdo jerk. But 
honestly, if youre going out for a ride expressly to come back with some 
good pictures and they dont have a preference, leave the black at home. 
Navy, too. Dark colors are too easily underexposed and usually lack detail, 
and you end up with heads suspended above blackness, and arms coming out of 
the dark. You can see examples of this in some of the homepage photos of 
Sean in his black wooly. Near the end of the bunch. The one of him riding 
up the road with the green grass and grey sky would’ve looked great if he’d 
had one of our wine-red tops on, but no….he had to wear black.
In color photos, red looks great, and plaid looks great, and if you can 
combine the two, in a nicely composed scene, its going to look fine.

5. Helmets in the woods …
. . . make the rider look just plucked from a Sci-Fi movie set, or at least 
like an intruder who doesnt belong. People get all nuts about published 
photos of helmetless riders, but not every photo sends a message. It can be 
just an  image; and if you think brilliant super-vented elongated and 
aerodynamic  helmets complement any bucolic or idyllic outdoor landscape, 
then we disagree.The least photo-wrecking  bike helmets are plain looking 
ones, and not white. The photographer’s dream helmet looks like a coonskin 
cap.

Race team jerseys in the woods dont belong, either. Theyre covered with 
advertisements and corporate logos, and they wreck woodsy photo.

6. Camera angle
The easiest camera angle is riders head height, but its also the worst. 
When all is in place, the head-height camera can work, but getting the 
camera well above or below the rider makes even lousy photos at least less 
predictable, more interesting. 

7. Rule of Thirds
It’s an old and good rule (not law) for any photo. Visually divide the 
scene into three equal parts both vertically and horizontally, and try to 
put the subject at the line intersections. When riders are the subject and 
you follow the other rules already mentioned, thatll put them coming toward 
the camera on the left side of the photo.
This isnt the secret to a good photo, but its a guide many good 
photographers use.

When you have both land and sky in the photoor road and land whichever one 
of them you want to emphasize should make up two-thirds of the photo. In 
this case there arent any imaginary intersections to guide you, but there 
are imaginary horizontal lines.

8. Don’t let the road itself eat up the hole lower half of the photo
unless the road itself happens to be the subject. 
Otherwise, dont let it get so big. Its easy to let that happen when youre 
concentrating on the rider. You can save a half-road photo by cropping it 
from the bottom, but be aware it as youre composing, and youll have to crop 
less and less often.
 
The link 
<https://t.umblr.com/redirect?z=http%3A%2F%2Fwww.rivbike.com%2Fv%2Fvspfiles%2Fassets%2Fpdfs%2Fbikeshooting.pdf%2520&t=YWJjOTcwYzgxY2E3MGUxZmU5OWZiNGQ1M2Q3ZWVkOWI0NjgzNmQ0OSxUbU4zdWpESg%3D%3D&p=&m=0>
.

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