I think everything you need to know is included in the phrase:

Guaranteed World Finest Bicycle Precision Mechanism


But seriously,1970s bike-boom bikes like that were about $100 new, and 
should depreciate from there.  They are bicycles, and as such worthy of 
being ridden.  They never were collectors items, and as such are not worthy 
of increasing in value.  In the 80s when you needed a beater for college, 
you'd pick up one of those for $20 at a garage sale and not cry when it got 
stolen. In the 90s when they rolled in as a trade in, you'd put straight 
bars and new tires and cables on them, and sell them for $80.  Now, no 
mechanics even remember cottered cranks, much less possess the tools to get 
them off, much less possess the cotters to put them back on.  

That one is a really really nice color and the chromed tips are pretty, but 
if I owned that bike, I'd give it away.  If Grant saw it locked to a 
parking meter, he might take photos of it and write interesting comments 
about manufacturing details of the era, but he would have no interest in 
owning it, possessing it, or riding it, much less giving any of his money 
for it.  The 1970s were a miraculous time in the history of cycling, that 
laid the groundwork for a lot of things that happened afterwards, but the 
cheapest bikes from the 1970s deserve to be collected about as much as the 
cheapest cars from the 1970s do.  
 

On Monday, March 30, 2015 at 3:47:11 PM UTC-7, Chris in Redding, Ca. wrote:
>
> Hah. I have seen these before with "Bridgestone" written all over them. I 
> assumed they were B-stones. If someone has at the ready the best place to 
> learn what I apparently don't know, please send it my way.
>
> So is this guy taking a trip to Riv HQ for nothing? 
>
> Feeling sheepish in beautiful Redding, Ca,
> Chris
>

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