On 08/20/2014 05:12 PM, Kevin M wrote:
It's all relative. Rivendells are halo bikes for many people, I don't
think think anyone who is buying a $20k bike can't afford it.
I'm not convinced you're using the term correctly.
/
/
/In the automotive industry, where the term is widely used and
“where a manufacturer may produce an exceptional ‘halo vehicle’ in
order to promote sales of an entire marque,” there are several
readily-recognized halo products. For many years now Ford has
exploited the “technology showcase” provided by the short production
run of the updated and thoroughly modern Ford GT. The halo effect it
generated across the complete Ford product line couldn’t be missed –
the general assumption of all who stepped into a Ford dealership was
that, whatever the car on display, it too would embody the spirit of
the famous Le Mans car of the late 1960s. When FIAT completed its
purchase of Chrysler, the first vehicle assembly line to restart
following months of lying idle was the Dodge Viper, Chrysler’s halo
product./
//
/Returning to the Web, and to the Wikipedia, I read of how “the halo
effect refers to a cognitive bias,” and this didn’t come as a
surprise, nor did the rest of the reference contain anything I
hadn’t already begun to recognize when it added “whereby the
perception of a particular trait is influenced by the perception of
the former traits in a sequence of interpretations.” Anyone watching
television in America will recognize the new commercials for Nissan,
famous for producing affordable, sporting cars where silhouetted
behind the familiar econo-boxes is the legendary Nissan GT-R, one of
the few recent Japanese vehicles to have achieved “supercar” status
and indeed, perhaps the best example of a halo product of any car
manufacturer! --
http://itug-connection.blogspot.com/2010/04/hps-halo-product.html
/
So the introduction of a super-expensive, almost unattainable super-bike
would serve to make the rest of the brand's plebeian product line more
desirable. In the Rivendell context, the halo frame would be the Riv
custom, lending glamor to the production frames -- at least, that's what
it would be if Rivendell actually bothered marketing the customs! In
the past few years, they seem to have been deemphasized to the point of
near invisibility. Hard to believe that at one time not so very long
ago Rivendell managed to keep both Curt Goodrich and Joe Stark fully
employed in the manufacture of custom frames.
--
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