I googled "Roadeo" and most of the results I got are about the contest in
driving skills among school bus and/or bus transit drivers. Not even one
result pertains to a road bicycle or bicycling in general or cowboy rodeo.
So now whenever I will see or hear a bike named "Roadeo," it would not even
connote something [machismo?) like that one out of that Laramie ad or one
out of a cowboy rodeo.

Why not just simply call it "Road Classic."

Rene

-----Original Message-----
From: rbw-owners-bunch@googlegroups.com
[mailto:rbw-owners-bu...@googlegroups.com] On Behalf Of Steve Palincsar
Sent: Saturday, July 11, 2009 12:17 PM
To: rbw-owners-bunch@googlegroups.com
Subject: [RBW] Re: new Riv road bike, and my unwanted input for another


On Sat, 2009-07-11 at 10:09 -0600, PATRICK MOORE wrote:
> Regarding that west o' Laramie ad: it is very odd, but although I am
> very logicall and largely proof against hype and advertising and
> sentimentality -- I have a doctorate in Aristotelian philosophy -- I
> must admit that that Laramie ad does tug at certain hidden
> heartstrings. Very odd, because if you analyze it, it doesn't really
> make any logical sense at all. All the more reason to beware of one's
> subconscious weaknesses and the advertisers' stealthy skills.

Unquestionably.  And all the more amazing because it was the first of
its kind.  AFAIK all modern advertising springs from that ad.  It's pure
hype at its most perfect -- and it just makes you feel so good all over
reading it!  In its own way, it's magnificent art.










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