Hendrik Boom wrote at 08/04/2011 08:22 AM:
On Wed, Aug 03, 2011 at 10:45:59PM -0400, Eli Barzilay wrote:
(e.g., to reflect huge changes, or for marketing).
(There was never an instance of the latter, AFAIR.)

The name change from PLT Scheme to Racket sounded like marketing to me.

I'm very happy with the name change to Racket, as well as with the ongoing efforts to get out the message about our secret sauce, and ongoing efforts to learn from more developers. All of these were pushed on together.

Were you a filthy MBA, you might call that *branding*, *marketing*, and *consumer research*... but I think more appropriate terms in this case would be *disambiguation*, *communications*, and *participatory design*. Regardless, this furthers *technology transfer*, *research being informed by practice*, and simply *people not getting terribly confused like they did when one said the old name*.

That's my own perspective, as an industry/research/government consultant who uses Racket heavily; PLTers will have somewhat different perspectives.

(I did not mean for "marketing" to sound loaded before. I just tossed it out casually as one reason that people sometimes change the major version number of software.)

--
http://www.neilvandyke.org/
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