Mark Roseman wrote: > What I'm suggesting is taking the effort you'd put to the 5%, and > applying that effort instead to making the 95% even better. If that > extra effort would affect conversion rates, it's a justifiable option.
Yes, but isn't this where the 90/10 rule kicks in? In other words, you transfer the effort from the 5% of users you don't care about, but then just end up adding polish to the "majority" solution which doesn't significantly improve conversion rates, all because you've done the most effective work to "convert" those users already. In this case it's even more perilous: adding "polish" could quite easily eliminate parts of your audience, resulting in an only slightly more plush red carpet being offered to significantly fewer people. Paul -- http://mail.python.org/mailman/listinfo/python-list
