Carolinas HealthCare System: Consumer Analytics
John A. Quelch; Margaret Rodriguez
Source  Harvard Business School
Product #       515060-PDF-ENG

General Instructions

Please download this case from the Harvard website that you used to purchase 
the course pack at the beginning of the semester. The exam case was included in 
your coursepack; you have already paid for it.

 

Attempt all case discussion questions listed below. Please DO NOT write a 
nicely flowing essay, but answer each question separately, as directly and 
succinctly as possible. To save space, you may use bulleted lists where 
appropriate.  Also, simply reference the question number; you do not have to 
re-type the question.

The write-up should consist of no more than 5 pages (double spaced) of text.  
In addition, it may have an unlimited number of exhibits in an appendix, e.g., 
tables for comparing and contrasting, 2x2 frameworks that summarize facts from 
the case situation, or diagrams that demonstrate your analysis of the case. 
Please note, copying exhibits from the case as appendices is not appropriate.

Theories, frameworks and concepts covered in the course should be applied in 
the analysis of the empirical situation. Rely on these to justify your answers 
rather than on additional information from outside sources (e.g., Internet 
search or the firm’s economic success or failure since the case was written). 
Also, appropriately reference (through footnotes or endnotes) the articles you 
are drawing on or citing in your write-up. 

This final is regarded as individual work, implying that you are expected to 
complete it independently, without any assistance from others either in or 
outside of class. Please direct any questions you may have to your professor. 
You should not be discussing the case with your peers.

 

Deadline for submission of this take-home final: Monday, October 9, at midnight 
(US Central time).  Please submit your take-home final on Canvas. Please make 
sure the submission has been successful by checking to see whether it has been 
saved after you have submitted it.  Points will be subtracted for late 
submissions.  

 

Discussion Questions (Total: 50 points)

Why has Carolinas HealthCare System (CHS) invested in Dickson Advanced 
Analytics (DA²)? In your answer, be sure to also address the reasons for 
investing in DA² as a centralized, in-house provider of analytics. (10 points)
 

Has DA² been successful thus far? Evaluate DA²’s performance and identify the 
factors critical to its success or lack thereof. (10 points)
 

Which of the projects DA² has piloted to date do you consider the most 
challenging? Why? (4 points)
 

In an effort to develop a strategy roadmap, CHS summarized their strategic 
priorities and related measures in Exhibits 3 and 4. Help CHS complete its 
roadmap by building a Balanced Score Card (BSC) Strategy Map that makes the 
strategy elements captured in these exhibits more actionable by streamlining 
them and relating them to each other. To the extent that you have to make 
assumptions about their strategy as you formulate your recommended BSC strategy 
map, provide short arguments for them. (16 points)
 

What are Dulin’s most important challenges going forward? Which of these 
challenges would you tackle first, why, and how would you go about addressing 
it? (10 points)
 









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