Where should I store docs in my project?

[Matthew Wilson]

I used paster to create a project named pitz.  I'm writing a bunch of
user documentation.  Where should I put it?

The project looks a little like this:

    /home/matt/projects/pitz
        setup.py
        pitz/
            __init__.py # has my project code
            docs/ # has my reST files
            tests # has some tests

Is there a convention for where to put the docs folder?
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