I've been told by my boss, that the law has changed in relation to 'Opt out' options on mailing lists etc... she tells me that I have to now change all my forms to conform.
She claims that now, each time the user must click the 'remain subscribed'
link, or we have to remove them from our mailing lists.
Thus changing opt out, to opt in, EACH TIME?
Is this true?
When do they have to click "stay subscribed" -- each time they log-in, or read an email, or what?
She seems quite sure.
We deal with both European and US clients (world wide to be honest, but most other countries don'e care about this.. do they?)
Other countries don't care? I most certainly do, and I'm from Australia. I think you meant to ask "other countries don't have specific laws... do they?"
What you need is legal advice, not PHP advise. As such, this is really off topic, and frankly, if you're willing to trust the legal advice you receive on a mailing list such as this, that's pretty scary :)
I will offer this piece of advice -- which is reasonably on-topic to application developers: Use common sense and common courtesy when it comes to this sort of stuff. Don't make it hard to unsubscribe, provide clear, simple instructions on how to unsubscribe on every email, remind them they signed up, remind them they can leave any time, and don't waste their time with worthless emails. If you do all that, you're going to be in good shape for most incoming laws, as long as the laws themselves are based on common sense.
But don't take my advice as legal advice :)
Justin
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