I expect it to be used in exactly the same way other languages like Clojure,
Elixir, Kotlin, and Julia use theirs. Of course, whether these logos are
widely used has more to do with the languages' promotional efforts.

As for the commercial entities, they may choose to use it or not. This
depends on their marketing approaches. Cincom doesn't have a product logo
for VisualWorks, nor does Instantiations for VA Smalltalk, but GemTalk does
for GemStone/S. It's entirely up to them.

I think the logo can, and should, be used whenever the presentation is *not
product-specific*.

I wonder how other languages control their copyrights.



Ben Coman wrote
> I half like the idea of a Smalltalk logo, but logos are most effective
> when
> they are widely used.
> Once we have this "official" logo, how do you expect it to be used?
> Do you expect organisations to use it in their literature as part of their
> branding identity?
> Should it get equal weighting as their corporate identity?
> Will all these commercial entities feel the logo strengthens their
> position
> in solidarity,
> or dilutes their position. You know that some our community differentiate
> Pharo from Smalltalk.
> 
> Also an important question to determine early on,
> how will copyright and trademark rights of the logo be controlled?
> 
> cheers -ben





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