Just to say that Stephan expressed very eloquently my thoughts ! > On Dec 13, 2015, at 08:41, Stephan Eggermont <step...@stack.nl> wrote: > > On 13-12-15 06:10, horrido wrote: >> Rather than view my posts as accusatory, you should view them as trying to >> steer the collective thinking of a large group toward a more promising >> direction...which is exactly what they are. My analysis of the situation is >> objective, *not defamatory*. I see what's wrong with the status quo and I >> look for possible solutions. > > I see you trying to steer without situational awareness. > The great goal is clear, but there are bumps on the road and there is no > direct road to Rome. Your analysis of the situation is superficial and not > helpful. > > Marketing is most effective if it is aligned with strategy. > I was serious about you having to make those Wardley maps. > It all starts with user needs. Take a look at where new smalltalkers can come > from (students, old smalltalkers using something else, software reengineering > specialists, people from small languages who want an IDE for it, people > dissatisfied with their current large community language, etc), make some > persona for them so it gets easier to imagine what their needs might be. Do > the same for the people in our community (Researchers, independent > developers, small group in a large high-tech company, legacy smalltalk group > etc). > > To understand and explain why and when they might be persuaded to use > smalltalk, read > Mary Lynn Manns & Linda Rising, Fearless Change, Patterns for introducing new > ideas > Geoffrey A. Moore, Crossing the Chasm > and possibly > Mack Hanan & Peter Karp, Competing on Value > > From those user needs, make Wardley maps breaking down user needs in > technology and community needs, making them more and more concrete. Identify > what we support, where there are gaps and overlap, and what changes to expect. > > Then decide where you can with minimal effort have the most impact and focus > your marketing message there, using a positive story. Measure impact, see > what changed and repeat. > > Stephan > > > > > >
---> Save our in-boxes! http://emailcharter.org <--- Johan Fabry - http://pleiad.cl/~jfabry PLEIAD and RyCh labs - Computer Science Department (DCC) - University of Chile
