Anyone who is serious about photography, or a professional, uses (in here) Pentax Medium Format. Big Brother is going to say, let's work on them.
Dispite the bickering we have had some members make the switch to other companies to get the newer techologies that they either need, or want. Just like those with 36 lenses for K-mount, you really don't expect those that switch to switch back just because Pentax came out with something new. They don't advertise. They must advertise like Nikon and Canon if you ever want to see USM, IS, DSLR, etc, because then people will know about our little company called Pentax. Because they do not advertise, they find few buyers, and that does not help with profits. My instructor in photography. 3 classes at night during the week, 30 to a class. He finds me fascinating. Because I'm the best in the classes? No! Because I'm the only one out of 90, yes 90 people who has a Pentax. That is NOT a good sign. Ask random strangers on the street, name a camera company. What are 99% of the answers? Nikon and Canon.

