Bruce tossed out for our perusal ....
> An excerpt from, THE REVOLUTION IN PHOTO MARKETING, PART
> II - The Darker View, from: ... digitaljournalist.org
What else would one expect from an outfit that is riding
the digital wave? Anything remotely affecting film in a
negative (punny, huh?) way is surely "news" to them. Just
more fodder to lure people over to the digital "darker view",
IMHO.
Digital will eventually meet film on terms other than the
immediacy of results and speed/ease of manipulation, etc -
but it will be even longer still before the entire imaging
scene is "digitized" on both the source & end result fronts.
The amount/cost of the peripherial equipment for quality
digital is still pretty steep for all but the biggest media
businesses. I know that the smaller shops certainly can't
justify full digital set-up - and if they try on their
operating budgets, they end up little better than a Kinko's
type copy shop. The average image customer is still better
off purchasing rights to a good medium format (or even 35mm)
transparancy and having their 4-color print shop do the
digitalization on high-end equipment. There are a few places
here that flaunt digital - but none even have dedicated film
scanners - let alone ability to deal w/ 120 transparancies
other than old flatbed transparancy adapter machines. None
even have invested in a decent inkjet printer along the lines
of the set-up that Aaron has going - all using "consumer"
printers and I would suspect that many PDML members actually
own better systems for their personal use than these shops.
They're just riding the wave and selling hula hoops to the masses.
A high-rez film scan of a 6x7 transparancy will "out-pixel"
any straight from camera digital file for quite some time to
come - I would suspect.
Don't get me wrong - digital has its uses and will become
adequate for more as time goes by - but it isn't the end
for quality imaging from film technology just yet.
... just my thoughts from the hinterlands of the small market
Bill
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Bill D. Casselberry ; Photography on the Oregon Coast
http://www.orednet.org/~bcasselb
[EMAIL PROTECTED]
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