The calendar is a marketing gimmick. If they had stuck to standard garage wall fare nobody would pay any attention at all.
Several decades ago some smart ad man realised they could get an annual burst of cheap global publicity by confounding expectations. They do this by giving carte blanche to big name photographers. And it works. This stuff is not for hanging in garages or museums, it's for middle-brow collectors to show their rich friends. I happen to like Peter Lindbergh's style - I have one of his books - but he's just a talented fashion photographer. His photos are no more realistic depictions of 'real' women than are photos in Playboy - these women are all Hollywood stars (those I recognise, anyway) - his job is to sell an image of women that will make them go out and spend money on expensive trash. So it gets critical acclaim from the usual suspects, and, a little more joy is sucked out of the life of some ordinary Joe, so Pirelli can make a stupid, and not particularly valid, post modern, point. Pirelli aren't making a point, they're running an annual ad campaign. They don't give a shit about your ordinary Joe, or about women's empowerment and body image, they just want lots of media time for their brand, and they get it. The "Calendar Girls" calendar did far more for women and for art than the Pirelli calendar ever did or ever will. B On 21 Dec 2016, at 13:49, P. J. Alling <[email protected]<mailto:[email protected]>> wrote: Not really, they lost their way with last years calendar, now they're wandering around in an open field trying to cater to their new art constituency. Too bad it doesn't really exist. It's a pinup calendar, the women in it aren't supposed to be real, They're either a fantasy or idealized, depending on how charitable I want to be. It's not like the people who approve, of this "more realistic" calendar are actually going to hang one on their wall, and the guy, (and it is mostly guy's), who is going to hang one in their automobile repair bay are going to actually want this. So it gets critical acclaim from the usual suspects, and, a little more joy is sucked out of the life of some ordinary Joe, so Pirelli can make a stupid, and not particularly valid, post modern, point. On 12/21/2016 12:45 AM, Ken Waller wrote: Sorry but the new calendar just doesn't cut it for me. I much prefer the earlier editions of the calendar. Its like Pirelli is asking me to like a bald worn out tire instead of one of their new super sticky P-Zeros. I think they've lost their direction with this edition. Kenneth Waller http://www.pentaxphotogallery.com/kennethwaller ----- Original Message ----- From: "Larry Colen" <[email protected]<mailto:[email protected]>> Subject: Pirelli goes natural Peter Lindbergh shot this years Pirelli Calendar without using makeup or retouching. https://www.fastcocreate.com/3066063/quick-hit/the-2017-pirelli-calendar-with-nicole-kidman-and-julianne-moore-is-raw-and-unretou -- Larry Colen [email protected]<mailto:[email protected]> (postbox on min4est) http://red4est.com/lrc -- PDML Pentax-Discuss Mail List [email protected]<mailto:[email protected]> http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions. -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
